Expensive clicks deserve a page that actually books.
A new-patient landing page is a page built for one treatment and one action — booking that treatment — rather than a general practice homepage. It matters most where click costs are high, because a general page converts a fraction of what a treatment-specific one does.
What Ahulir builds for dental & medical in Chicago
Dental and medical is a high-cost, high-value category where the economics punish a weak page harder than anywhere else. Cost per lead runs around $116 on Google and $106–$119 through Local Services Ads, with average click costs near $7.85 — against a routine visit worth $150–$400 and implants or orthodontics worth $3,000–$6,000 or more. At those click prices, sending traffic to a general homepage wastes money quickly. Ahulir builds new-patient landing pages per treatment with tracked calls, online booking with digital intake so front-desk hours are not spent retyping paper forms, and recall and reactivation sequences so hygiene appointments do not lapse silently. Compliance and patient-privacy rules apply throughout and constrain what may be automated, which is checked before anything is built rather than discovered afterwards.
What we build
- New-patient landing pages per treatment with tracked calls
- Online booking and digital intake
- Recall and reactivation sequences
What we find when we look.
Not every business has all four. Most have two, and one of them is costing more than the owner thinks.
- 01New patient forms are paper, so intake burns front-desk hours
- 02Expensive clicks wasted on a page that does not book
- 03No recall system, so hygiene appointments lapse quietly
Why do practices need a page per treatment?
Because the searches are not interchangeable and neither is the money. Someone searching "dental implants cost" is early in a several-thousand-dollar decision and needs pricing context, process and reassurance. Someone searching "emergency dentist near me" needs a phone number and today's availability. One homepage cannot serve both, and at $7.85 a click the difference between a page that converts at two percent and one that converts at six is the whole marketing budget.
Can patient intake be handled online safely?
Yes, with the compliance work done properly. Digital intake removes a real cost — front-desk hours spent handing out, chasing and retyping paper forms — and patients complete it before arriving. The constraint is that patient data carries legal obligations that vary by what is collected and where it is stored, so the tools and the flow are chosen against those rules first. Nothing patient-data-related gets promised before the rules for that specific practice are confirmed.
The numbers this sector runs on.
Published third-party figures for the dental market, which we use to work out whether a channel can pay for itself. They describe a market. They are not a projection for any one business, and nobody should read them as one.
Source: 2026 dental PPC benchmarks (see research doc)
- Average ticket
- $150–$400 routine; $3,000–$6,000+ implants and ortho
- Lifetime value
- $1,500–$10,000+
- Search intent
- High
- Paid cost per lead
- $116.10 CPL on Google; $106–$119 via Local Services Ads; ~$7.85 average CPC
- Usually starts with
- Automate
Very high CPL, but very high patient value. Compliance and privacy constraints apply — do not promise anything patient-data-related without checking the rules.
The three pieces, in the order they usually matter here.
Dental & Medical in Chicago, answered
Straight answers, including the ones that are not flattering. If something here is missing, ask — the reply comes from a founder, not a form.
Why do dental practices need a page per treatment?
Because the searches and the money are not interchangeable. Someone researching implant costs is early in a multi-thousand-dollar decision; someone searching for an emergency dentist needs a number and today's availability. At average click costs near $7.85, the gap between a two percent and a six percent conversion rate is the entire budget.
Can patient intake forms be moved online?
Yes, once the compliance work is done. Digital intake removes real front-desk hours and patients complete it before arriving. The constraint is that patient data carries legal obligations depending on what is collected and where it is stored, so tools and flow are chosen against those rules before anything is built.
The audit
Let's find the leak.
Five questions, about a minute. We look at your website, your local search presence and the path a customer actually takes — then send you the three biggest opportunities in writing.
No charge, no obligation, and you get it whether or not you ever hire us.